THIS WEEK’S BANTER
The 2024 Emmy nominations are here, and the results pretty much confirm the success of Disney’s 2019 acquisition of FX. Its partnership with Hulu brought major awards attention to shows like Shōgun and The Bear. Plus, a new Bank of America report on Warner Bros. Discovery suggests ways the company can reshuffle its assets. Might it bode a pivot to… unbundling? Kim Masters and Matt Belloni break it all down.
Is Disney’s FX an Emmys game-changer? FX nearly doubled their previous Emmy nomination record (56 in 2016) by securing 93 noms this week(!). Netflix dominated overall with 107, but FX’s strong showing is clearly the story of the season — especially given that they beat out the usual frontrunner HBO/Max who picked up 91 nominations this season.. And two of FX’s most buzzed-about shows are leading the major categories: Japanese historical drama Shōgun got the most of any series (25, including best drama), while acclaimed comedy The Bear broke the record for most nominations for a comedy series with 23 nods. It’s great news for Disney, which was hesitant when it acquired FX back in 2019.
But, FX’s partnership with streaming giant Hulu has been the key to its success. “Because FX has been attached to Hulu, it's really been a game changer. And we see it now with this huge Emmy run,” Belloni says. Disney boasts a staggering 183 nominations in total across its various TV platforms which also include Hulu (non-FX partnership division), ABC, and Disney+.
An unsettling report card for Warner Bros. Discovery? A new media analysis by Bank of America out this week urges the company to do something to change the trajectory of the company. The report suggests many potential ideas, including a merger with a major broadcaster and possibly selling its TV brands. “It's up to David Zasloff and his team to figure out what the best path forward is,” says Belloni. The consensus: something needs to happen soon.
But wait, there’s more! Get the full scoop on this week’s audio edition of The Banter.